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Search Engine Optimisation
Whether you want to rank organically (without paying a quid!) or through paid marketing, DigiMedia will make sure that you achieve your desired results with minimum load on your business account.
What is SEO? Why is it Important?
Imagine a world without Google. The inconvenience and hassle of getting answers to your simplest of questions and searching for the smallest of products are unimaginable.
Search Engine Optimisation, or SEO, is your business’ bestie when it comes to nailing these queries. It ensures that the questions asked around your products or services are populated by your search results, leading to sales.
Here’s what’s required to rank in Search Engine Results Pages (SERP):
- Backlinks to your site from reputable and relatable sites
- Your users' site interaction
- On-page SEO optimisation
- Site and page structure
- Matching content to search intent
- Indexability
- How mobile-friendly is your site
Your attention to detail in addressing all of the aforementioned factors will determine where your website ranks on the world’s largest search engine, which, in turn, will identify to what extent your commercial goals can be fulfilled whether they are about bringing more business or increasing awareness among the masses about your product or service.
All you have to do is tell us what’s your goal and we’ll come up with an SEO strategy that’ll get your job done!>
We Provide a Complete SEO Package
We are a full-service digital marketing company with a multi-faceted marketing team of SEO specialists, content and copywriters, designers, marketing strategists, and developers working together to make your business goals a reality.
You can either hire us for a one-off SEO Audit and keyword research consultation or you can hire us as your dedicated SEO agency, whichever suits you the best. We promise we’ll ensure your campaign converts and each penny gives commercial value.
No empty promises, just value!
Learn more
Organic SEO
DigiMedis Services’ web design team provides you with the structural blueprint of your website, which is basically its skeleton.
On-Page SEO
Website mockups are a step up from the website wireframes, as they have added graphical elements.
Off-Page SEO
We are proud of our website development team that ensures that your design is compliant with users across all design types.
Paid SEO
Your website journey won’t end with just getting your website developed; you’ll have to make sure that it stays compliant with Google’s SEO criteria.
National SEO
Your landing page is the first page that any visitor will view when they visit your site. In order to rank higher on SERPs, you need to ensure that it’s visually pleasing and has excellent SEO.
Local SEO
DigiMedia Services SEO team analyses site health to decipher reasons behind low search results. They look for issues that could be hindering the site from reaching its full potential.
Video SEO
Graphic design is the professional and academic discipline whose activity is intended to project visual communication in order to transfer certain messages to social groups with certain goals.
Business SEO
Mobile friendly refers to a site that shows as it should be among your desktop/computer laptop and a cell tool together with a hand held phone (iPhone, Android) or tablets
Organic SEO
Do you know what’s the Click Through Rate (CTR) of a page that ranks No. 1 on Google? Well, it’s 30%!
On the flip-side, the CTR of paid search is somewhere between 3% to 10%. The best part is ranking no. 1 on Google through organic SEO doesn’t even cost a penny!
In addition to this, organic SEO has way higher commercial value than the paid one because it doesn’t lose its commercial value when you stop pouring in the money.
The money-hungry PPC and YouTube ads have a shelf life, whereas, a landing page with excellently targeted keywords stay on the top of a search result, without any money, for years to come.
We specialise in taking advantage of this service by analysing Google Analytics, Search Console, and SEO tools, and converting the results into a dedicated SEO strategy, which is then transformed into a marketing campaign.
A few ways in which we improve your rankings include:
- Advanced SEO targeting
- Organic link building
- SEO optimised blog writing
- Guest posting
- Technical SEO
- Mobile Optimisation
- Advanced SEO targeting
- Organic link building
- SEO optimised blog writing
- Guest posting
- Technical SEO
- Mobile Optimisation
On-Page SEO
Off-page SEO involves efforts to improve the overall ranking of your website by improving your domain’s performance in SERPs. This is usually done by enhancing your website’s interaction with the web. This involves increasing the site’s authority by gaining organic backlinks from trustworthy websites and driving traffic from external sources, such as social media and email.
At DigiMedia, we’ll provide you with an off-page SEO expert who’ll improve your website’s organic ranking and authority by performing the following marketing activities:
- SEO audits
- Page speed and mobile optimisation
- Lead generation content, such as eBooks and white papers
- SEO-optimisied blog posts
- Commercial landing pages that convert
- Content re-optimisation
- Featured snippets optimisation
- Call-to-action marketing
- Website SSL setup
- Meta tag optimisation
- Website traffic analysis
Off-Page SEO
Off-page SEO involves efforts to improve the overall ranking of your website by improving your domain’s performance in SERPs. This is usually done by enhancing your website’s interaction with the web. This involves increasing the site’s authority by gaining organic backlinks from trustworthy websites and driving traffic from external sources, such as social media and email.
At DigiMedia, we’ll provide you with an off-page SEO expert who’ll improve your website’s organic ranking and authority by performing the following marketing activities:
- Guest posts on major websites within your niche
- Build a strong backlink portfolio
- Email marketing
- Digital PR
- Display advertising
- YouTube and social media marketing
Paid SEO
Paid SEO, or search engine marketing, involves ranking web pages on the first page of Google or Bing through pay-per-click (PPC) ads. Website owners bid on a certain keyword to appear when it’s searched, and whenever a user clicks on it, the ad publisher is charged a fee.
The major purpose of a PPC ad is brand awareness and commercialism, therefore, they generally have a lower CTR than organic results. However, PPC ads are the best to show products and specific information to targeted customers, and thus, are an excellent choice for selling a product or service
We provide paid search marketing in the following ways:
- Identifying competitive keywords
- Meta description optimisation for improved CTR
- Ad A/B testing
- Creating and optimising ad landing pages to enhance the ad’s quality score
- Refining target audience
National SEO
National SEO is well-suited for those who require a national reach, i.e., reaching a targeted country’s population. It is rather tricky and requires intense keyword analysis to ensure that it works equally well regardless of where it’s being searched within a country. Furthermore, if there are variations, then you need to make sure that you’re targeting the most lucrative markets within the various regions.
Apart from keyword research, we offer the following services in our national SEO package:
- Website traffic analysis
- Analysing data to create a content strategy
- Multi-site, multi-location SEO
- Ecommerce SEO best practices
Local SEO
Approximately 50% of the searches are local queries.
This enunciates the immense importance and potential of local SEO. If you are a company that focuses on a certain section of a city or country, i.e., the local audience, then you require a specialised local SEO strategy.
This generally involves targeting the audience searching for keywords that include ‘near me’ or a certain city or locality name.
At DigiMedia, we ensure your brand gets local digital recognition via the following techniques:
- Business directory management
- Name, address, phone number, website (NAPW) updated
- Localised content creation
- Google My Business Optimisation with multi-location sites under consideration
- Targeted link building
- Mobile optimisation
- Brand monitoring and online reputation optimisation
Video SEO
With the advent of TikTok and the introduction of reels on Instagram, videos are becoming increasingly popular. In fact, this content format has become the most favoured by the audience throughout the world.
YouTube is the second most used search engine, and thus, has the potential to almost double your brand’s audience. However, none of this is possible unless you perform SEO on your videos, not just on YouTube but other platforms as well, to index and rank them on SERPs.
At DigiMedia, we provide the following video SEO services:
- YouTube optimisation
- Video playlists organisation
- Video placement in landing pages and blog posts
- User experience and engagement enhancement
- Optimised URLs, meta tags, and meta descriptions
- Link building
- Social media promotion
Business SEO
Hiring multiple people and companies for varying SEO services is neither productive nor efficient. Keeping this in view, we offer a complete business SEO package that offers all the aforementioned services laser-focused to your clients to ensure you get closer to nailing your commercial goals.
Apart from the above SEO services, you’ll get the following additional services as part of DigiMedia’s business SEO package:
- Tying all the SEO services to compile a brand-centred digital marketing plan
- Close coordination with your company stakeholders and marketing employees to ensure all the SEO efforts are aligned with your sales objectives
- Monitoring, tracking, and optimising key performance indicators (KPIs)
- Assigning industry-specific and experienced copywriters to create SEO-optimised copy for your brand
- Updating you and adjusting your SEO strategy as per the ever-changing search engine algorithm changes
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